I’m told that my writing style is clear and concise: that comes from my copywriting past. Copy is selling in print and on the Web.
Electric Words is my brand identity, me being Bob Emmerson, an all-round freelance writer. I tend to focus on Information and Communications Technology (ICT), helped by the fact that I have a degree in electronic engineering and mathematics.
Books and reports
In former lives I was a designer of digital control systems, a journalist, and then a copywriter/marketing communications consultant in my own advertising agency in Brussels. Clients included Intel and the Financial Times. I can be technical but a core competence is the ability to make the business case for technical solutions. For example, I’ve created three market reports on telecommunications for the FT and written three books, two on VoIP and one on the Mobile Enterprise.
White papers & articles
In addition I’ve done numerous white papers and lots of editorial articles. The latter is decoupled from clients’ activities, but I have written about Nokia, Nokia Siemens Networks and Cisco when their early activities were new and innovative. Right now I’m focused on M2M Communications and Telit is my principal client.